Luke is a multi–award-winning tattoo artist based in the North of England, recognised for his work with high-profile celebrity clients and TV appearances. His career has taken him around the world, giving him the opportunity to meet people from all walks of life and hear their stories.

As someone who lives and works in the region, Luke understands just how vital GNAAS is to the community and has always admired the service.

When asked to get involved as a charity ambassador, Luke said that “it felt right” and he plans to use his voice and platform to help shine a light on the work carried out by GNAAS every single day.

He said: “The charity is there when people need help most, often in life-or-death situations, and they do it with real compassion and skill.

“You never know when you or someone you love might need their help. When you see how quickly they respond and how many lives they save, it really hits home how crucial their service is.”

Luke has already met several people who have personally benefitted from GNAAS and heard firsthand how vital our service is and why it needs ongoing support.

He said: “Hearing their stories really brings it to life. It’s not just statistics, it’s real people who get a second chance because of this service. It’s emotional, but it motivates you even more to support them.”

Luke plans to use his large online following to raise awareness of GNAAS and hopefully help our charity reach new audiences.

He said: “Being able to represent such an inspiring cause is something I’m proud to do. I’m looking forward to finding creative ways to merge my art and my platform with their mission.

“Whether that’s through posts, collaborations, or even tattoo-themed fundraisers, I want to help get more people talking about GNAAS and understanding why their support matters.

“If I can inspire more people to donate, volunteer, or just spread the word, then that’s a real impact.

“Even the smallest contribution helps keep the helicopters in the air and the crews ready to respond. You never know whose life you might be helping save.”